Komarova Loureiro, Yuliya; Gonzalez, Laura - In: International Journal of Bank Marketing 33 (2015) 5, pp. 605-623
Purpose – The purpose of this paper is to provide insights into peer-to-peer (P2P) lending which has served as one … criteria, certain borrower personal characteristics fuel interpersonal competition enough to impact lending decisions in … suboptimal ways. The two experiments support this proposition. As the result, while P2P lending offers unprecedented financial …