This chapter presents a case of Seattle and Portland craft brewers' use of tourism practices to support their pursuit of market penetration. Little research has been conducted in this area, so this study aimed to explore how and why craft brewers encourage visitors to their breweries. Barriers...

Purpose: This paper explores the nature of art as a product through a network perspective, accounting for key contributing stakeholders in shaping its essence. Design/methodology/approach: This study adopted a qualitative data collection and analysis design and is centred on a series of...

Purpose: While the literature has extolled the desirable outcomes of strategic corporate social responsibility, there is recognised paucity of research concerning its requisite antecedents. Applying the resource-based view (RBV), this paper aims to address the research question: What are the...

Exploring Cultural Value presents ground breaking new research on the use of the cultural value lens to explain and investigate those areas of society where art and culture can have an impact or add value, beyond economic measures. The book develops and advances existing concepts around cultural...