Chen, Xin; Xie, En; Peng, Mike W.; Pinkham, Brian C. - In: Journal of Business & Industrial Marketing 35 (2020) 11, pp. 1801-1815
Purpose: The purpose of this paper is to examine an important yet underexplored research question in the literature: What determines the length of contract governing buyer–supplier relationships during market transitions? The length of contract is a solid indicator of the comprehensiveness of...