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1
Neuvermessung der Datenökonomie
Straubhaar, Thomas
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012616201
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2
The impact of digital sales channels on web sales : evidence from the
USA
's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
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3
The effect of online search volume on financial performance : marketing insight from Google trends data of the top five US technology firms
Liu, Ran
;
An, Enxi
;
Zhou, Wenkai
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 423-434
Persistent link: https://www.econbiz.de/10012607668
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4
From online via offline to online : how online visibility of tourism information shapes and is shaped by offline visits
Lee, Mi Kyung
;
Yoon, Ho Young
;
Park, Han Woo
- In:
Journal of travel and tourism marketing
34
(
2017
)
9
,
pp. 1143-1154
Persistent link: https://www.econbiz.de/10011758888
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5
Trends and patterns in digital marketing research : bibliometric analysis
Ghorbani, Zahra
;
Kargaran, Sanaz
;
Saberi, Ali
; …
- In:
Journal of marketing analytics : JMA
10
(
2022
)
2
,
pp. 158-172
Persistent link: https://www.econbiz.de/10013258531
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6
Web Trends : a valuable tool for business research
France, Stephen L.
;
Shi, Yuying
;
Kazandjian, Brett
- In:
Journal of business research : JBR
132
(
2021
),
pp. 666-679
Persistent link: https://www.econbiz.de/10012581649
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7
Exploring the determinants of and predicting the helpfulness of online user reviews using decision trees
Lee, Sangjae
;
Choeh, Joon Yeon
- In:
Management decision : MD
55
(
2017
)
4
,
pp. 681-700
Persistent link: https://www.econbiz.de/10011704344
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8
A deep learning model for online doctor rating prediction
Kulshrestha, Anurag
;
Krishnaswamy, Venkataraghavan
; …
- In:
Journal of forecasting
42
(
2023
)
5
,
pp. 1245-1260
Persistent link: https://www.econbiz.de/10014338867
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9
The market for keywords
Eliaz, Kfir
;
Spiegler, Ran
-
2014
Persistent link: https://www.econbiz.de/10010341263
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10
Praxiswissen Online-Marketing : Affiliate-, Influencer-, Content- und E-Mail-Marketing, Google Ads, SEO, Social Media, Online- inklusive Facebook-Werbung
Lammenett, Erwin
-
2019
-
7., überarbeitete und erweiterte Auflage
) Suchmaschinenoptimierung (SEO) Universal Search Amazon als
Suchmaschine
Preissuchmaschinen und Vergleichsportale Online-Werbung Facebook …
Persistent link: https://www.econbiz.de/10012018801
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