Setiawan, Budi; Afiff, Adi Zakaria; Heruwasto, Ignatius - In: Journal of Social Marketing 11 (2021) 3, pp. 224-239
Purpose: This study aims to examine the role of personal and subjective norms in predicting waste sorting, an increasingly relevant pro-environmental behavior. Design/methodology/approach: This study obtained data from a sample of 300 respondents from three Indonesian cities. Purposive sampling...