Ryan, William Gerard; Fenton, Alex; Ahmed, Wasim; … - In: International Journal of Event and Festival Management 11 (2020) 1, pp. 47-68
Purpose: The purpose of this research is to explore and define the digital maturity of events using the Industry 4.0 model (I4.0) to create a definition for Events 4.0 (E4.0) and to place various relevant technologies on a scale of digital maturity. Design/methodology/approach: In a mixed...