Ledikwe, Aobakwe; Roberts-Lombard, Mornay; Klopper, … - In: African Journal of Economic and Management Studies 10 (2019) 1, pp. 85-101
Purpose: The purpose of this paper is to investigate the extent to which the attitudinal loyalty of customers of small and medium apparel businesses is influenced by their perceptions of trust, commitment and satisfaction. In turn, the influence of their attitudinal loyalty on future...