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The effects of campaign-based logo changes on consumers’ attitude and behavior : a case of social distancing messages during the COVID-19 pandemic

Madadi, Rozbeh; Torres, Ivonne M.; Fazli-Salehi, Reza; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 9, pp. 2300-2316

Persistent link: https://www.econbiz.de/10014430229

Investigating combined effect of WOM and eWOM : role of message valence

Shabbirhusain RV; Varshney, Sanjeev - In: Journal of consumer marketing 39 (2022) 2, pp. 180-190

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Deciphering B2B marketers' concerns in marketing "with" clients : further insights into how B2B characteristics foster and inhibit UGC generation and its leverage

Aras, Ajit; Xu, Xin; Peñaloza, Lisa - In: Industrial marketing management : the international … 101 (2022), pp. 71-81

Persistent link: https://www.econbiz.de/10013197766

Competitive spillover elasticities of electronic word of mouth : an application to the soft drink industry

Sanchez, Joaquin; Abril Barrie, Carmen; Haenlein, Michael - In: Journal of the Academy of Marketing Science 48 (2020) 2, pp. 270-287

Persistent link: https://www.econbiz.de/10012290950

The contemporary face of word-of-mouth in B2B contexts : new technologies, practices and challenges

Marder, Ben; Angell, Robert J.; Akarsu, Tugra Nazlil; … - In: Industrial marketing management : the international … 106 (2022), pp. A7-A11

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B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange

Tóth, Zsófia; Mrad, Mona; Itani, Omar S.; Luo, Jun; … - In: Industrial marketing management : the international … 104 (2022), pp. 226-240

Persistent link: https://www.econbiz.de/10013326941

The influence of the source and valence of word-of-mouth information on post-failure and post-recovery evaluations

Hess, Ronald L. <Jr.>; Ring, Lawrence - In: Service business 10 (2016) 2, pp. 319-343

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How old is your soul? : differences in the impact of eWOM on Generation X and millennials

Ruiz-Equihua, Daniel; Casaló, Luis V.; Romero, Jaime - In: Journal of hospitality and tourism insights 5 (2022) 3, pp. 553-566

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Factors Influencing Consumer Adoption for Network Fellowship Auction in Taiwan

Tsai, Chia-Wen; Chen, Yi-Fen; Tseng, Yen-Fang - In: International Journal of E-Adoption (IJEA) 8 (2016) 1, pp. 50-62

The emerging online economy in recent years has facilitated the rapid growth of e-commerce, such as Internet bank, e-wallet, and electronic bidding. Network fellowship auction is a collective effort by people who network and pool their money together by Internet in order to invest in and support...

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Modeling the effects of green advertising on brand image : investigating the moderating effects of product involvement using structural equation

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