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Impact of beauty vlogger's credibility and popularity on ewom sharing intention : the mediating role of parasocial interaction
Manchanda, Parul; Arora, Nupur; Sethi, Vaishali - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 379-412
Persistent link: https://www.econbiz.de/10012821548
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Green perceived value and intention to purchase sustainable apparel among Gen Z : the moderated mediation of attitudes
Arora, Nupur; Manchanda, Parul - In: Journal of global fashion marketing : JGfM 13 (2022) 2, pp. 168-185
Persistent link: https://www.econbiz.de/10013270705
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Investigating consumer intention to use food delivery mobile applications : an Indian perspective
Arora, Nupur; Manchanda, Parul - In: International journal of business innovation and … 30 (2023) 3, pp. 407-433
Persistent link: https://www.econbiz.de/10014293985
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A moderated mediation model linking prosocial motivation and social entrepreneurial intention
Aggarwal, Aanchal; Manchanda, Parul - In: International journal of entrepreneurial venturing : IJEV 15 (2023) 5, pp. 445-467
Persistent link: https://www.econbiz.de/10014441299
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Cultivating sustainability consciousness through mindfulness : an application of theory of mindful-consumption
Manchanda, Parul; Arora, Nupur; Nazir, Owais; Uslam, … - In: Journal of retailing and consumer services 75 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014373352
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Faculty work engagement and happiness : an empirical research
Khurana, Poonam; Narula, Swati; Manchanda, Parul - In: International journal of public sector performance … 12 (2023) 4, pp. 513-523
Persistent link: https://www.econbiz.de/10015067276
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"I can't look at you while talking!" : fear of missing out and smartphone addiction as predictors of consumer's phubbing behavior
Paul, Justin; Manchanda, Parul; Arora, Nupur; Aggarwal, … - In: Journal of research in interactive marketing : … 18 (2024) 4, pp. 666-687
Persistent link: https://www.econbiz.de/10015062841