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OCL : online customer loyalty in the service industries : scale development and validation
Toufaily, Elissar; Fallu, Jean-Mathieu; Ricard, Line - In: Journal of relationship marketing : innovations & … 15 (2016) 4, pp. 269-298
Persistent link: https://www.econbiz.de/10011633641
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Customer relationship management theory and research in the new millennium : directions for future research
Debnath, Rajarshi; Datta, Biplab; Mukhopadhyay, Susmita - In: Journal of relationship marketing : innovations & … 15 (2016) 4, pp. 299-325
Persistent link: https://www.econbiz.de/10011633650
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Hotel customer retention : a study of customers' perspectives in an emerging market
Adzoyi, Paulina N.; Blomme, Robert J.; Honyenuga, Ben Q. - In: Advances in hospitality and leisure 17 (2022), pp. 21-36
Persistent link: https://www.econbiz.de/10014309047
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Understanding the role of loyalty dimensions and their impact on customer retention
Tajdini, Javad; Baswan, Taru; Pillai, Pradeep Kumar - In: Middle East journal of management : MEJM 11 (2024) 3, pp. 280-298
Persistent link: https://www.econbiz.de/10015056620
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An empirical analysis of the dimension of loyalty to determine customer retention for E-Commerce
In: Journal of creating value 9 (2023) 1, pp. 63-80
Persistent link: https://www.econbiz.de/10014581528
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Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities
Ozuem, Wilson; Willis, Michelle - 2022
Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...
Persistent link: https://www.econbiz.de/10013167257
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Changes in approach to customer loyalty
Szczepańska, Katarzyna; Gawron, Patryk Paweł - In: Contemporary economics 5 (2011) 1, pp. 60-69
The article discusses an overview of customer loyalty theoretical framework. It presents both, the classic approach to the subject of loyalty as well as the results of its ongoing evolution. This allowed the identification of factors affecting customer loyalty and a statement that the concept of...
Persistent link: https://www.econbiz.de/10009244299
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Is there a relation between religiosity and customer loyalty in the Chinese context?
Tang, Gui; Li, Dong - In: International journal of consumer studies 39 (2015) 6, pp. 639-647
Persistent link: https://www.econbiz.de/10011418945
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Model for measuring customer loyalty towards a service provider
Skačkauskienė, Ilona; Vilkaitė-Vaitonė, Neringa; … - In: Journal of business economics and management 16 (2015) 6, pp. 1185-1200
Persistent link: https://www.econbiz.de/10011421758
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Structural equation model of customer loyalty : case study of traditional retail shop customers in Hatyai District, Songkhla Province, Thailand
Songsom, Anuwat; Trichun, Charlee - In: Journal of management research 5 (2013) 1, pp. 128-137
Persistent link: https://www.econbiz.de/10009727801