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This paper explores the effects of two specific message delivery techniques frequently adopted by online stores: continuously animated site banners and unexpected pop-up ads. Results from 128 surveys collected in a 2x2 factorial design showed that each of the two techniques had a significant...
Persistent link: https://www.econbiz.de/10011140262
Many changes in the organization of work in the United States since 1975 have been attributed to the increased capabilities and use of information technology (IT) in business. However, few studies have attempted to empirically examine these relationships. The primary goal of this paper is to...
Persistent link: https://www.econbiz.de/10009204028
Purpose – The purpose of this paper is to provide a framework to better understand the emerging aging consumer markets. It identifies new principles to better serve the ranks of the 50+ consumer market as those segments grow in number and economic influence. Design/methodology/approach – The...
Persistent link: https://www.econbiz.de/10014845090
Purpose – The purpose of this paper is to ask what companies should do when sustainable growth rates far exceed revenue growth rates. Design/methodology/approach – Provides an overview of US corporate profitability. Findings – Finds that today, for the first time since 1969, corporate...
Persistent link: https://www.econbiz.de/10014845106
Purpose – How can executives improve the odds of generating breakthrough ideas and solutions in their organizations? In contrast to methods like brainstorming and widely available ideation methods – this viewpoint proposes more disciplined approaches to thinking can greatly enhance the odds...
Persistent link: https://www.econbiz.de/10014845140
Purpose – This paper expresses the author's viewpoint on how to advance research and practice on managing business networks and addressing convergence across industries. Design/method/approach – The paper is based on the authors extensive prior research in strategy and business experience....
Persistent link: https://www.econbiz.de/10014845157