This paper explores whether and how environmental stewardship can be provided by private markets through green advertising. We examine the period surrounding the BP oil spill and estimate how BP's pre-spill investment in "green advertising" affected the spill's impact on retail prices and demand...

"The NBER Bulletin on Aging and Health provides summaries of publications like this. You can sign up to receive the NBER Bulletin on Aging and Health by email. Two competing explanations for why consumers have trouble with financial decisions are gaining momentum. One is that people are...