Chen, Yanying; Ping, Liang; Liang, Feng - In: Journal of business ethics : JBE 186 (2023) 4, pp. 761-780
Industry reputation crises trigger producers and consumers to switch to certification as a signal of quality, especially in a weak institutional environment. In this paper, we posit that firm certification as a signaling mechanism involves the co-evolution of firms and consumers. We investigate...