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Charities can increase the effectiveness of donation appeals by using a morally congruent positive emotion

Goenka, Shreyans; Van Osselaer, Stijn M. J. - In: Journal of consumer research : JCR ; an … 46 (2019) 4, pp. 774-790

Persistent link: https://www.econbiz.de/10012120628

Why is it wrong to sell your body? : understanding liberals' versus conservatives' moral objections to bodily markets

Goenka, Shreyans; Van Osselaer, Stijn M. J. - In: Journal of marketing 87 (2023) 1, pp. 64-80

Persistent link: https://www.econbiz.de/10013474260

Heuristic price theory : a model of pluralistic price evaluations

Thomas, Manoj - In: Consumer psychology review 6 (2023) 1, pp. 75-91

Persistent link: https://www.econbiz.de/10014240012

The left-digit bias: when and why are consumers penny wise and pound foolish?

Sokolova, Tatiana; Seenivasan, Satheesh; Thomas, Manoj - In: Journal of marketing research 57 (2020) 4, pp. 771-788

Persistent link: https://www.econbiz.de/10012271817

The role of numbers in the customer journey

Santana, Shelle; Thomas, Manoj; Morwitz, Vicki G. - In: Journal of retailing 96 (2020) 1, pp. 138-154

Persistent link: https://www.econbiz.de/10012295814

When remembering disrupts knowing : blocking implicit price memory

Kyung, Ellie J.; Thomas, Manoj - In: Journal of marketing research : JMR 53 (2016) 6, pp. 937-953

Persistent link: https://www.econbiz.de/10011648405

When bigger is better (and when it is not) : implicit bias in numeric judgments

Kyung, Ellie J.; Thomas, Manoj; Krishna, Aradhna - In: Journal of consumer research : JCR ; an … 44 (2017) 1, pp. 62-79

Persistent link: https://www.econbiz.de/10011763794

Vulnerable populations in food deserts : a case study

Wood, Van R.; Thomas, Manoj - In: International journal of pharmaceutical and healthcare … 11 (2017) 2, pp. 211-220

Persistent link: https://www.econbiz.de/10011751577

Consumer substitution decisions: an integrative framework

Hamilton, Rebecca; Thompson, Debora; Arens, Zachary; … - In: Marketing Letters 25 (2014) 3, pp. 305-317

Substitution decisions have been examined from a variety of perspectives. The economics literature measures cross-price elasticity, operations research models optimal assortments, the psychology literature studies goals in conflict, and marketing research has examined substitution-in-use, brand...

Persistent link: https://www.econbiz.de/10010989704

Food craving increases unhealthy food purchases : a study of SNAP households

Thomas, Manoj; Ma, Yu; Gauri, Dinesh Kumar - In: Journal of marketing research 61 (2024) 1, pp. 49-69

Persistent link: https://www.econbiz.de/10014584164