Jerath, Kinshuk; Netessine, Serguei; Veeraraghavan, … - In: Management Science 56 (2010) 3, pp. 430-448
Companies in a variety of industries (e.g., airlines, hotels, theaters) often use last-minute sales to dispose of unsold capacity. Although this may generate incremental revenues in the short term, the long-term consequences of such a strategy are not immediately obvious: More discounted...