Gong, Xiang; Zhang, Kem Z.K.; Chen, Chongyang; Zhao, … - In: Industrial Management & Data Systems 119 (2019) 5, pp. 993-1014
Purpose: The advancements of mobile technologies and devices have greatly facilitated the extension of online services from web to mobile environments. Drawing on the categorization theory, the purpose of this paper is to explore the impact of perceived entitativity on users’ web-mobile...