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For choice with deterministic consequences, the standard rationality hypothesis is ordinality, i.e., maximization of a weak preference ordering. For choice under risk (resp. uncertainty), preferences are assumed to be represented by the objectively (resp. subjectively) expected value of a von...
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. We focus on regret theory and the use of "regret lotteries" for motivating behavior change. Here, findings from one … theory and experiments, we replicate regret lotteries as the superior one-shot incentive; however, for repeated decisions the …
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