Rutkauskas, Aleksandras Vytautas; Ginevičus, Adomas - In: Journal of Business Economics and Management 12 (2010) 1, pp. 1-23
<title>Abstract</title> There are two principal problems arising for marketing management: first—the increase of marketing ability to use effectively its resources, and second—to inventory the risks influencing marketing activity in order to develop their management strategy. Considering exceptional...