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Organizational debut on the public stage : marketing myopia and initial public offerings
Saboo, Alok R.; Chakravarty, Anindita; Grewal, Rajdeep - In: Marketing science : the marketing journal of the … 35 (2016) 4, pp. 656-675
Persistent link: https://www.econbiz.de/10011532665
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Stock Market Reactions to Customer and Competitor Orientations: The Case of Initial Public Offerings
Saboo, Alok R.; Grewal, Rajdeep - In: Marketing Science 32 (2013) 1, pp. 70-88
Recognizing that initial public offerings (IPOs) represent the debut of private firms on the public stage, this study investigates how pre-IPO customer and competitor orientations (CCOs) affect IPO outcomes. Building on information economics, we propose that CCOs influence investors' sentiments...
Persistent link: https://www.econbiz.de/10010631258
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Mobility of top marketing and sales executives in business-to-business markets : a social network perspective
Wang, Rui; Gupta, Aditya; Grewal, Rajdeep - In: Journal of marketing research : JMR 54 (2017) 4, pp. 650-670
Persistent link: https://www.econbiz.de/10011743743
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Generating Competitive Intelligence with Limited Information : A Case of the Multimedia Industry
Kumar, V.; Saboo, Alok R.; Agarwal, Amit; Kumar, Binay - In: Production and Operations Management 29 (2019) 1, pp. 192-213
Persistent link: https://www.econbiz.de/10012096331
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Marketing's and Operations' Roles in Product Recall Prevention : Antecedents and Consequences
Chakravarty, Anindita; Saboo, Alok R.; Xiong, Guiyang - In: Production and Operations Management 31 (2021) 3, pp. 1174-1190
Persistent link: https://www.econbiz.de/10012810623
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Marketing's and operations' roles in product recall prevention : antecedents and consequences
Chakravarty, Anindita; Saboo, Alok R.; Xiong, Guiyang - In: Production and operations management : the flagship … 31 (2022) 3, pp. 1174-1190
Persistent link: https://www.econbiz.de/10013164072
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Identifying the drivers of luxury brand sales in emerging markets : an exploratory study
Sharma, Amalesh; Soni, Mauli; Borah, Sourav Bikash; … - In: Journal of business research : JBR 111 (2020), pp. 25-40
Persistent link: https://www.econbiz.de/10012237748
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Influencing acquisition performance in high-technology industries : the role of innovation and relational overlap
Saboo, Alok R.; Sharma, Amalesh; Chakravarty, Anindita; … - In: Journal of marketing research : JMR 54 (2017) 2, pp. 219-238
Persistent link: https://www.econbiz.de/10011697348
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Leveraging frontline employees' small data and firm-level big data in frontline management : an absorptive capacity perspective
Lam, Son K.; Sleep, Stefan; Hennig-Thurau, Thorsten; … - In: Journal of service research : JSR 20 (2017) 1, pp. 12-28
Persistent link: https://www.econbiz.de/10011647472
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Evaluating the impact of social media activities on human brand sales
Saboo, Alok R.; Kumar, V.; Ramani, Girish - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 524-541
Persistent link: https://www.econbiz.de/10011596859