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Mobile ad effectiveness : hyper-contextual targeting with crowdedness

Andrews, Michelle; Luo, Xueming; Fang, Zheng; Ghose, Anindya - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 218-233

Persistent link: https://www.econbiz.de/10011459503

Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products

Verhoef, Peter C.; Stephen, Andrew T.; Kannan, P. K.; … - In: Journal of interactive marketing : a quarterly … 40 (2017), pp. 1-8

Persistent link: https://www.econbiz.de/10011777290

Investor reaction to positive and negative corporate social events

Groening, Christopher; Kanuri, Vamsi Krishna - In: Journal of Business Research 66 (2013) 10, pp. 1852-1860

The goal of this research is to provide a basis for understanding under what circumstances there is a match (congruence) between stakeholder and investor reactions to a stakeholder-positive corporate social event (pCSE) and a stakeholder-negative corporate social event (nCSE). Analysis of a...

Persistent link: https://www.econbiz.de/10010869691

A practitioner's guide to the optimal number of clusters algorithm

Andrews, Michelle - In: The journal of financial data science 5 (2023) 3, pp. 66-79

Persistent link: https://www.econbiz.de/10014424048

Firms behaving badly? Investor reactions to corporate social irresponsibility

Kanuri, Vamsi K.; Houston, Reza; Andrews, Michelle - In: Business and Society Review 125 (2020) 1, pp. 41-70

Persistent link: https://www.econbiz.de/10012281144

The unintended consequence of price-based service recovery incentives

Kanuri, Vamsi K.; Andrews, Michelle - In: Journal of marketing 83 (2019) 5, pp. 57-77

Persistent link: https://www.econbiz.de/10012176134

Ideator expertise and cocreator inputs in crowdsourcing-based new product development

Zhu, John Jianjun; Li, Stella Yiyan; Andrews, Michelle - In: The journal of product innovation management : an … 34 (2017) 5, pp. 598-616

Persistent link: https://www.econbiz.de/10011803472

Mobile promotions : a framework and research priorities

Andrews, Michelle; Goehring, Jody; Hui, Sam; Pancras, Joseph - In: Journal of interactive marketing : a quarterly … 34 (2016), pp. 15-24

Persistent link: https://www.econbiz.de/10011489455

How consumer digital signals are reshaping the customer journey

Schweidel, David A.; Bart, Yakov; Inman, J. Jeffrey; … - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1257-1276

Persistent link: https://www.econbiz.de/10013463924

Is distance really dead in the online world? : the moderating role of geographical distance on the effectiveness of electronic word of mouth

Todri, Vilma; Adamopoulos, Panagiotis; Andrews, Michelle - In: Journal of marketing 86 (2022) 4, pp. 118-140

Persistent link: https://www.econbiz.de/10013258880