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Empathy with influencers? : the impact of the sensory advertising experience on user behavioral responses

Li, Bin; Chen, Shuang; Qi, Zhou - In: Journal of retailing and consumer services 72 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014253485

Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model

Qi, Zhou; Li, Bin; Li, Huajun; Lei, Yueqiu - In: Journal of retailing and consumer services 76 (2024), pp. 1-15

Persistent link: https://www.econbiz.de/10014460856

Can you sense without being human? : comparing virtual and human influencers endorsement effectiveness

Li, Huajun; Lei, Yueqiu; Qi, Zhou; Hong, Yuan - In: Journal of retailing and consumer services 75 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014371688

The impact of skippable advertising on advertising avoidance intention in China

Yin, Shimin; Li, Bin; Qi, Zhou - In: Marketing intelligence & planning 41 (2023) 8, pp. 1121-1137

Persistent link: https://www.econbiz.de/10014428927

The matching effect of anthropomorphized brand roles and product messaging on product attitude

He, Yuanqiong; Zhou, Qi; Guo, Shuojia; Xiong, Jie - In: Asia Pacific Journal of Marketing and Logistics 33 (2020) 4, pp. 974-993

Purpose: This study aims to investigate the construal congruence of anthropomorphized brand roles and product messaging and its underlying mechanism on consumers' product attitude. Design/methodology/approach: Four experimental studies were conducted to test the hypotheses. Study 1 investigated...

Persistent link: https://www.econbiz.de/10012411030

The impact of COVID-19 on industry-related characteristics and risk contagion

Li, Zhong-fei; Zhou, Qi; Chen, Ming; Liu, Qian - In: Finance research letters 39 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012805519

Bayesian regularisation neural network based on artificial intelligence optimisation

Yan, Dingqi; Zhou, Qi; Wang, Jianzhou; Zhang, Na - In: International journal of production research 55 (2017) 7/8, pp. 2266-2287

Persistent link: https://www.econbiz.de/10011648545

Large-scale group decision making model based on social network analysis : trust relationship-based conflict detection and elimination

Liu, Bingsheng; Zhou, Qi; Ding, Ru-Xi; Palomares, Iván; … - In: European journal of operational research : EJOR 275 (2019) 2, pp. 737-754

Persistent link: https://www.econbiz.de/10011993572

Some results on constructing general minimum lower order confounding <InlineEquation ID="IEq1"> <EquationSource Format="TEX">$$2^{n-m}$$</EquationSource> <EquationSource Format="MA...

Guo, Bing; Zhou, Qi; Zhang, Runchu - In: Metrika 77 (2014) 6, pp. 721-732

Zhang et al. (Stat Sinica 18:1689–1705, <CitationRef CitationID="CR15">2008</CitationRef>) introduced an aliased effect-number pattern for two-level regular designs and proposed a general minimum lower-order confounding (GMC) criterion for choosing optimal designs. All the GMC <InlineEquation ID="IEq7"> <EquationSource Format="TEX">$$2^{n-m}$$</EquationSource> <EquationSource Format="MATHML"> <math xmlns:xlink="http://www.w3.org/1999/xlink"> <msup> <mn>2</mn> <mrow> <mi>n</mi> <mo>-</mo> <mi>m</mi> </mrow> </msup> </math> </EquationSource> </InlineEquation> designs with <InlineEquation ID="IEq8"> <EquationSource Format="TEX">$$N/4+1\le n\le...</equationsource></inlineequation></equationsource></equationsource></inlineequation></citationref>

Persistent link: https://www.econbiz.de/10010995015

Subsidy allocation strategies for power industry's clean transition under Bayesian Nash equilibrium

He, Haonan; Chen, Wenze; Zhou, Qi - In: Energy policy 182 (2023), pp. 1-31

Persistent link: https://www.econbiz.de/10014479356