Parth, Shalini; Manoharan, Bhupesh; Parthiban, Rishikesan; … - In: European Journal of Marketing 55 (2021) 9, pp. 2538-2565
Purpose: This paper aims to explore how a socio-digital platform can facilitate consumer responsibilisation in food consumption to encourage sustained responsible consumption and uncovers its possible impacts on different stakeholders in the agricultural ecosystem. Design/methodology/approach:...