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Consumer response towards personalised pricing strategies in online marketing

Victor, Vijay; Nathan, Robert Jeyakumar; Fekete-Farkas, … - In: International journal of technology marketing : IJTMkt 15 (2021) 2/3, pp. 223-265

Persistent link: https://www.econbiz.de/10012693530

Tourists' use of Airbnb app for visiting a historical city

Nathan, Robert Jeyakumar; Victor, Vijay; Tan, Melanie; … - In: Information technology & tourism 22 (2020) 2, pp. 217-242

Persistent link: https://www.econbiz.de/10012226379

Electronic commerce for home-based businesses in emerging and developed economy

Nathan, Robert Jeyakumar; Victor, Vijay; Gan, Chin Lay; … - In: Eurasian business review 9 (2019) 4, pp. 463-483

Persistent link: https://www.econbiz.de/10012144791

Integrated fuzzy AHP and TOPSIS as innovative student selection methodology at institutions of higher learning

James, Nisa; Loganathan, Swetha; Nathan, Robert Jeyakumar; … - In: Human systems management : HSM 42 (2023) 2, pp. 179-191

Persistent link: https://www.econbiz.de/10014302863

Acculturation, religiosity, and willingness to accept Korean products among Muslim consumers : an exploratory study

Nasution, Reza Ashari; Jeong, So Won; Jin, Byoungho; … - In: Journal of Islamic marketing 14 (2023) 12, pp. 3085-3112

Persistent link: https://www.econbiz.de/10014451273

Usability Review of Corporate Websites: Case of Product Versus Service Sectors in Malaysia

Nathan, Robert Jeyakumar; Musah, Ibrahim; Dhillon, Guru - In: International Journal of Technology Diffusion (IJTD) 8 (2017) 2, pp. 43-53

Marketing and electronic commerce literature abound in criteria that contribute to the success of an online marketing website. Collectively the factors that contribute to the success of a website are known as the usability factors of websites. This chapter discusses seven of these usability...

Persistent link: https://www.econbiz.de/10012048370

An online marketing strategies assessment for companies in airlines and entertainment industries in Malaysia

Nathan, Robert Jeyakumar; Chiun, Desmond Chong Fook; … - In: Handbook of research on leveraging consumer psychology …, (pp. 1-15). 2017

Persistent link: https://www.econbiz.de/10011528805

Transforming consumers' intention to purchase green products : role of social media

Nekmahmud, Md.; Naz, Farheen; Ramkissoon, Haywantee; … - In: Technological forecasting & social change : an … 185 (2022), pp. 1-16

Persistent link: https://www.econbiz.de/10014233837

Green purchase and sustainable consumption : a comparative study between European and non-European tourists

Nekmahmud, Md.; Ramkissoon, Haywantee; Fekete-Farkas, Maria - In: Tourism management perspectives : TMP 43 (2022), pp. 1-19

Persistent link: https://www.econbiz.de/10013471540

Flowers in a Greenhouse: profiling excellence in leadership in Singapore

Selvarajah, Christopher; Meyer, Denny; Jeyakumar … - In: Leadership & Organization Development Journal 34 (2013) 8, pp. 784-804

Purpose – The purpose of this paper is to examine the changing cultural values that influence the perception of managers to leadership excellence in their organisations in Singapore. Design/methodology/approach – Summated scales for the importance of excellent leader, personal qualities,...

Persistent link: https://www.econbiz.de/10014924308