The theory of entry mode choice has modeled that choice as solely determined by the foreign investor. Hennart's bundling model, on the other hand, argues that foreign entry into a host market involves the bundling of intangibles contributed by the foreign investor with local complementary inputs...

Real option analysis has been applied to strategies of market entry and global expansion, predominantly in combination with the formation of alliances and joint ventures. Albeit joint venturing based on option pricing theory is studied in both disciplines, financial economics and international...