Purpose The purpose of this paper is to identify and synthesize major streams of research on quality of student experience in higher education, to present an agenda for future research. Design/methodology/approach The paper presents a systematic review of research published in high-quality...

Purpose – This paper suggests mobile ethnography as a method for data collection, where Generation Y customers are integrated as active investigators. The paper aims to contribute to the debate on museums as experience‐centred places, to understanding how the experience is perceived by...

Globalization and internationalization tendencies imply new challenges for small and medium‐sized enterprises (SMEs), which are either facing the pressure to achieve short‐term profits, or have to attract new market segments by means of long‐term strategies. This trend raises the question...