This article integrates the concept of inertia into a tourism context to understand how repeat visitors act and make revisit decisions. Moderating effect of zone of tolerance (ZOT), switching barriers (SWI) and external opportunity (OPP) on the sequential development of inertial behavior was...

Present Tourism Strategy focuses on increasing tourism related employment in Sri Lanka. It is difficult to attract entry level employees to tourism industry given many reasons. This study aims identifying barriers for potential employment for people in rural areas and it will facilitate human...