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A social network research paradigm for marketing : a review and research agenda
Gupta, Aditya
;
Saboo, Alok
- In:
Marketing accountability for marketing and …
,
(pp. 233-261)
.
2021
Persistent link: https://www.econbiz.de/10012654242
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Continuous techno-training and business-to-business salesperson success : how boosting techno-efficacy enhances sales effort and performance
Rayburn, Steven W.
;
Badrinarayanan, Vishag
;
Anderson, …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 66-78
Persistent link: https://www.econbiz.de/10012590168
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Service lessons during COVID-19 : the case of food trucks
Eilert, Meike
;
Gupta, Aditya
;
McCullough, Chance
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2021
Persistent link: https://www.econbiz.de/10012668358
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The pull-to-stay effect : influence of sales managers' leadership worthiness on salesperson turnover intentions
Badrinarayanan, Vishag
;
Gupta, Aditya
;
Chaker, Nawar N.
- In:
Journal of personal selling & sales management : JPSSM
41
(
2021
)
1
,
pp. 39-55
Persistent link: https://www.econbiz.de/10012483628
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Toward a new perspective on salesperson success and motivation : a trifocal framework
Delpechitre, Duleep
;
Gupta, Aditya
;
Zadeh, Arash H.
; …
- In:
Journal of personal selling & sales management : JPSSM
40
(
2020
)
4
,
pp. 267-288
Persistent link: https://www.econbiz.de/10012395130
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Can I surprise myself? : a conceptual framework of surprise self-gifting among consumers
Gupta, Aditya
;
Eilert, Meike
;
Gentry, James W.
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012238310
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Mobility of top marketing and sales executives in business-to-business markets : a social network perspective
Wang, Rui
;
Gupta, Aditya
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 650-670
Persistent link: https://www.econbiz.de/10011743743
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8
Within-seller and buyer-seller network structures and key account profitability
Gupta, Aditya
;
Kumar, Alok
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 108-132
Persistent link: https://www.econbiz.de/10012175847
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Navigating the new normal : an S-O-R perspective on student experiences of environmental, psychological, and behavioral changes during the COVID-19 pandemic
Gupta, Aditya
;
Ishida, Chiharu
- In:
Journal of marketing education : JME
44
(
2022
)
2
,
pp. 166-190
Persistent link: https://www.econbiz.de/10013473688
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10
Managing two-sided B2B electronic markets : governance mechanisms, performance implications, and boundary conditions
Sen, Argha
;
Kumar, Alok
;
Dubey, Vivek
;
Gupta, Aditya
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014468547
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