Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Restructuring Procedures in Co...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
1
Brand
1
Brand association
1
Brand equity
1
Brand image
1
Brand loyalty
1
Brand management
1
Consumer behaviour
1
Firm performance
1
India
1
Indien
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Operational performance
1
Perceived quality
1
Performance measurement
1
Performance-Messung
1
Relationship marketing
1
Unternehmenserfolg
1
more ...
less ...
Online availability
All
Undetermined
Free
58
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Mohan, Bijuna C.
1
Sequeira, A. H.
1
Published in...
All
IIMB management review
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of customer-based brand equity on the operational performance of FMCG companies in India
Mohan, Bijuna C.
;
Sequeira, A. H.
- In:
IIMB management review
28
(
2016
)
1
,
pp. 13-19
Persistent link: https://www.econbiz.de/10011508720
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
