Krogstie, John; Gao, Shang; Zang, Zhe - In: International Journal of Mobile Human Computer … 8 (2016) 1, pp. 83-102
This research examines the potential factors which influence users' intention to play mobile games. Through the employment of structural equation modeling technology, a research model extending the technology acceptance model (TAM) with flow experience and social norms is proposed. This research...