Narrow search
Showing 1 - 10 of 42
Cover Image
Customer-brand relationship in the era of artificial intelligence : understanding the role of chatbot marketing efforts
Cheng, Yang; Jiang, Hua - In: The journal of product & brand management 31 (2022) 2, pp. 252-264
Persistent link: https://www.econbiz.de/10013164316
Cover Image
Social media influencer effects on CSR communication : the role of influencer leadership in opinion and taste
Cheng, Yang; Hung-Baesecke, Chun-Ju Flora; Chen, Yi-Ru … - In: International journal of business communication : IJBC … 61 (2024) 2, pp. 336-359
Persistent link: https://www.econbiz.de/10014635507
Cover Image
Tracking CSR communication research within the Chinese context : a systematic literature review
Dong, Chuqing; Song, Baobao; Cheng, Yang; Zheng, Qi - In: International journal of business communication : IJBC … 61 (2024) 2, pp. 385-413
Persistent link: https://www.econbiz.de/10014635514
Cover Image
The effects of guilt-appeal intensity on persuasive and emotional outcomes : the moderating role of sponsor motive
Turner, Monique Mitchell; Mabry-Flynn, Amanda; Shen, Hongmei - In: Journal of nonprofit & public sector marketing 30 (2018) 2, pp. 134-150
Persistent link: https://www.econbiz.de/10011880037
Cover Image
Toward a relational theory of employee engagement : understanding authenticity, transparency, and employee behaviors
Jiang, Hua; Shen, Hongmei - In: International journal of business communication : IJBC … 60 (2023) 3, pp. 948-975
Persistent link: https://www.econbiz.de/10014291696
Cover Image
A new estimate of Chinese male occupational structure during 1734-1898 by sector, sub-sector pattern, and region
Yang, Cheng - In: The economic history review 75 (2022) 4, pp. 1270-1313
Persistent link: https://www.econbiz.de/10013402192
Cover Image
The occupational structure of late Imperial China, 1734-1898 : a dissertation summary
Yang, Cheng - In: Australian economic history review : an Asia-Pacific … 62 (2022) 2, pp. 176-190
Persistent link: https://www.econbiz.de/10013465951
Cover Image
Interplant coordination, supply chain integration, and operational performance of a plant in a manufacturing network : a mediation analysis
Cheng, Yang; Chaudhuri, Atanu; Farooq, Sami - In: Supply chain management : an international journal 21 (2016) 5, pp. 550-568
Persistent link: https://www.econbiz.de/10011544957
Cover Image
International operations networks
Johansen, John (ed.); Farooq, Sami (ed.); Cheng, Yang (ed.) - 2014 - Softcover reprint of the hardcover 1st edition
Persistent link: https://www.econbiz.de/10011563198
Cover Image
Global operations : a review and outlook
Cheng, Yang; Farooq, Sami; Johansen, John - In: International operations networks, (pp. 161-179). 2014
Persistent link: https://www.econbiz.de/10011575032