Lumeau, Marianne; Masclet, David; Penard, Thierry - In: Journal of Economic Behavior & Organization 112 (2015) C, pp. 127-140
Several previous studies have highlighted the role of feedback mechanisms in the success of electronic marketplaces. This paper contends that the effectiveness of online feedback mechanisms passes through two channels, namely a ‘reputational’ effect that has been largely documented in the...