El‐Ansary, Adel I. - In: European Business Review 18 (2006) 4, pp. 266-293
that differentiate and integrate its formulation and implementation processes. Design/methodology/approach – The paper is … journals. Findings – The literature casts marketing strategy formulation and implementation in the context of strategic … that clearly differentiate, but interrelate, marketing strategy formulation and implementation processes and recast the …