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Does use tax evasion provide a competitive advantage to e-tailers?

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An exploratory study on the returns management process in an online retailer

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Internationalisation business strategy via e-commerce

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The future of online marketing strategies and digital tools : new challenges and contributions to RACE framework

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Exploring the relationship between E-commerce adoption and business strategy : an applied study on the Jordanian telecommunication companies

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A theoretical framework for the logistics strategies of B2C e-commerce retailers based on current trends in the industry

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Cross-border e-commerce logistics : strategic success factors for airports

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Digital Business and Electronic Commerce : Strategy, Business Models and Technology

Wirtz, Bernd W. - 2021 - 1st ed. 2021.

This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present...

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Succeeding with freemium : strategies for implementation

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