The literature of innovation is full of calls to become more creative and inspiring: but it has less to say on the reality of turning theory into practice and ideas into profit. Real breakthroughs depend on finding profitable applications for new ideas. The beneficiaries of countless innovations...

Florian Denker explores the role of an individual’s domain knowledge for the proficient evaluation of early-stage new product ideas in the front-end of innovation. The results of his study show that in order to ensure an effective evaluation, evaluators of early-stage new product ideas should...

Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in...

How Path Dependency Affects Innovative Behavior of Firms -- Factors Affecting the Performance of New Product Development Teams: Some European Evidence -- Knowledge Flows in an NPD Team from the Semiconductor Industry -- Strategies for Fostering Local New Service Development Teams in CapGemini...

Dienstleistungsangebote als Innovationstreiber -- Fallstudien und Simulationsanalysen zur Ableitung von Handlungsoptionen -- Konzeptualisierung produktbegleitender Dienstleistungen als Innovationsquelle -- Wechselwirkungen von Produkt- und Dienstleistungsinnovationen -- Implikationen für das...

Vorwort -- Teil 1 -- Einführung -- Der Mensch als wertvollste Ressource -- Das interne Umfeld als Facilitator -- Das externe Umfeld als Initiator -- Corporate Design Thinking in der Umsetzung -- Teil 2 Case Studies als Beispiel einer erfolgreichen Anwendung -- KEBA: Design Thinking umfassend...