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Behavioural consequences of verbally expressed and unexpressed customer rage emotions

Awasthi, Ashwini K.; Kumar, Vineet - In: Journal of consumer marketing 39 (2022) 1, pp. 133-144

Persistent link: https://www.econbiz.de/10013165322

Impact of lockdown and CSR activities undertaken by the corporates during COVID-19 in India

Dwivedi, Manish Kumar; Kumar, Vineet - In: International journal of Indian culture and business … 22 (2021) 4, pp. 558-589

Persistent link: https://www.econbiz.de/10012514355

Recent advances in distillery waste management for environmental safety

Kumar, Vineet; Chowdhary, Pankaj; Shah, Maulin P. - 2022 - First edition

Persistent link: https://www.econbiz.de/10012497062

Designing pricing strategy for operational and technological transformation

Kumar, Vineet; Sun, Yacheng - In: Management science : journal of the Institute for … 66 (2020) 6, pp. 2706-2734

Persistent link: https://www.econbiz.de/10012254460

Linear estimation of aggregate dynamic discrete demand for durable goods : overcoming the curse of dimensionality

Cheng Chou; Derdenger, Tim; Kumar, Vineet - In: Marketing science : the marketing journal of the … 38 (2019) 5, pp. 888-909

Persistent link: https://www.econbiz.de/10012120924

Estimating dynamic discrete choice models with aggregate data : properties of the inclusive value approximation

Derdenger, Timothy; Kumar, Vineet - In: Quantitative marketing and economics : QME 17 (2019) 4, pp. 359-384

Persistent link: https://www.econbiz.de/10012153046

Match your own price? : self-matching as a retailer’s multichannel pricing strategy

Kireyev, Pavel; Kumar, Vineet; Ofek, Elie - In: Marketing science : the marketing journal of the … 36 (2017) 6, pp. 908-930

Persistent link: https://www.econbiz.de/10011791427

Competitive Strategy for Open Source Software

Kumar, Vineet; Gordon, Brett R.; Srinivasan, Kannan - In: Marketing Science 30 (2011) 6, pp. 1066-1078

Commercial open source software (COSS) products--privately developed software based on publicly available source code--represent a rapidly growing, multibillion-dollar market. A unique aspect of competition in the COSS market is that many open source licenses require firms to make certain...

Persistent link: https://www.econbiz.de/10010990373

Structural models of complementary choices

Berry, Steve; Khwaja, Ahmed; Kumar, Vineet; Musalem, Andres - In: Marketing Letters 25 (2014) 3, pp. 245-256

This article reviews the rapidly growing literature on structural models of complementary choices. It discusses recent modeling developments and identifies promising areas for future research. Copyright Springer Science+Business Media New York 2014

Persistent link: https://www.econbiz.de/10010959372

Estimating demand for subscription products : identification of willingness to pay without price variation

Cheng Chou; Kumar, Vineet - In: Marketing science 43 (2024) 4, pp. 797-816

Persistent link: https://www.econbiz.de/10014636340