Welche Marktbearbeitungsstrategien sind in Zukunft besonders erfolgversprechend? Für diese zentrale Fragestellung des Strategischen Managements leitet Walter Schertler auf Basis aktueller Forschungsergebnisse eine effektive Segmentierungslogik für Märkte ab. Im Mittelpunkt des...

Within the last six years the conference ENTER (International Conference on Information and Communication Technologies in Tourism) united various experts - practitioners as well as researchers - to exchange their experiences, ideas and visions in the sector of tourism and information technology...

This article wants to understand better what new information technology (IT) in terms of information and communication systems mean for tourism; not from a technical side but from a strategic management's point of view. It will analyse briefly the impact of new Tourism Information and...