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In this article I analyze the consequences of advertising in the children’s breakfast cereal market. I take advantage of the prohibition on advertising directed at children in the province of Quebec to examine the nature of advertising and to determine whether the restriction hinders...
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We develop a model that endogenizes both advertising format ads with or without celebrity endorsements and the endorsement fee. Marketing studies suggest that celebrities enhance brand recall and perception of product value. In our model, ads featuring celebrities occur when the product market...
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We develop a model in which profits of media firms depend on their audience ratings, and maximizing profits may involve catering to a partisan audience by suppressing information that the partisan audience does not like hearing. While voters are rational, understand the nature of the news...
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We consider a setting in which several groups of individuals with common interests (``clubs") compete with each other for recognition by other individuals. Depending on the context, recognition may be expressed by these other individuals joining a club, or choosing one club to admire. Clubs...
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Many observers argue that political polarization, particularly on social and cultural issues, has increased in the United States. How does this influence the political competition on economic issues? We analyze this question using a framework in which two officemotivated candidates differ in...
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