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The effect of reference groups on purchase intention : evidence in distinct types of shoppers and product involvement
Hoonsopon, Danupol
;
Wilert Puriwat
- In:
Australasian marketing journal
24
(
2016
)
2
,
pp. 157-164
Persistent link: https://www.econbiz.de/10011527551
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Organizational Agility : key to the success of new product development
Hoonsopon, Danupol
;
Wilert Puriwat
- In:
IEEE transactions on engineering management : EM
68
(
2021
)
6
,
pp. 1722-1733
Persistent link: https://www.econbiz.de/10013187897
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3
The role of leadership behaviour of project manager in managing the fuzzy front end in the development of radical and incremental innovation
Hoonsopon, Danupol
;
Wilert Puriwat
- In:
International journal of innovation management
25
(
2021
)
2
,
pp. 2150022-1-2150022-37
Persistent link: https://www.econbiz.de/10012508957
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