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Studying healthcare from a marketing perspective

Iacobucci, Dawn; Popovich, Deidre - 2022

Persistent link: https://www.econbiz.de/10012822077

Behavioral and lifestyle influences on reported calorie intake : a latent class model

Popovich, Deidre - In: The journal of consumer marketing 34 (2017) 3, pp. 214-225

Persistent link: https://www.econbiz.de/10011694828

The Effects of Military Occupation on Growth

Vishwasrao, Sharmila; Schneider, Matthew; Chiang, Eric P. - In: Kyklos 72 (2018) 1, pp. 183-207

Persistent link: https://www.econbiz.de/10012095083

Intermediate choice lists : how product attributes influence purchase likelihood in a self-imposed delay

Popovich, Deidre; Hamilton, Ryan - In: Journal of retailing 97 (2021) 2, pp. 251-266

Persistent link: https://www.econbiz.de/10012648997

An experiential approach to teaching mixed methods research

Frias, Kellilynn M.; Popovich, Deidre - In: Journal of education for business 95 (2020) 3, pp. 193-205

Persistent link: https://www.econbiz.de/10012201333

The impact of nutrition labeling on consumer perceptions of wine

Popovich, Deidre; Velikova, Natalia - In: Journal of consumer marketing 40 (2023) 6, pp. 748-757

Persistent link: https://www.econbiz.de/10014332333

When big is less than small : why dominant brands lack authenticity in their sustainability initiatives

Wallach, Karen Anne; Popovich, Deidre - In: Journal of business research : JBR 158 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014281154

Cause beneficial or cause exploitative? : using joint motives to increase credibility of sustainability efforts

Wallach, Karen Anne; Popovich, Deidre - In: Journal of public policy & marketing 42 (2023) 2, pp. 187-202

Persistent link: https://www.econbiz.de/10014228909

Behavioral and lifestyle influences on reported calorie intake: a latent class model

Popovich, Deidre - In: Journal of Consumer Marketing 34 (2017) 3, pp. 214-225

Purpose The purpose of this paper is to study the behavioral and lifestyle influences on reported calorie intake. Marketing segmentation techniques applied to self-reported food consumption can offer benefits to both health policy and marketing research. Design/methodology/approach The two-stage...

Persistent link: https://www.econbiz.de/10014850171

A challenge within macromarketing : global disasters

Iacobucci, Dawn - In: Journal of macromarketing 39 (2019) 3, pp. 334-338

Persistent link: https://www.econbiz.de/10012109488