In this paper, we carry out a theoretical analysis of the strategic choice made by firms regarding the type of food they market when they face consumers who care about the healthy/unhealthy attributes of the product but incur in emotional/health costs when the food they consume has unhealthy...

We show that sugar-rich diet early in life has large adverse effects on the health and economic well-being of adults more than fifty years later. Excessive sugar intake early in life led to higher prevalence of chronic inflammation, diabetes, elevated cholesterol and arthritis. It also decreased...