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The Science of Consumer Psychology
Block, Lauren
;
Argo, Jennifer
;
Kramer, Tom
- In:
Journal of Consumer Psychology
(
2020
)
Persistent link: https://www.econbiz.de/10012407282
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Modeling simultaneous multiple goal pursuit and adaptation in consumer choice
Swait, Joffre
;
Argo, Jennifer
;
Li, Lianhua
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 352-367
Persistent link: https://www.econbiz.de/10011878693
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