Bellora-Bienengräber, Lucia - In: Journal of Accounting & Organizational Change 15 (2019) 1, pp. 127-146
Purpose: The purpose of this paper is to explore how the emphases given to the levers of control when monitoring product development (PD) are combined with each other, with the type of PD strategy formation and with the degree of innovativeness experienced by the firm. Moreover, the paper aims...