Showing 1 - 7 of 7
Persistent link: https://www.econbiz.de/10012805005
Persistent link: https://www.econbiz.de/10012267011
Persistent link: https://www.econbiz.de/10013401645
Persistent link: https://www.econbiz.de/10013389579
Persistent link: https://www.econbiz.de/10014365774
Persistent link: https://www.econbiz.de/10014472086
Purpose: Digital technology is revolutionizing insurance distribution allowing the insurer companies to reach customers via multichannel. The aim of this study is to segment potential customers of life insurance based on their information search, purchasing channels and personal characteristics...
Persistent link: https://www.econbiz.de/10012412181