Hossain, Md Shamim; Rahman, Mst Farjana; Zhou, Xiaoyan - In: Journal of Contemporary Marketing Science 4 (2021) 1, pp. 161-181
Purpose: Social commerce is a subpart of electronic commerce (e-commerce), where social media is forced to support user contributions. The purpose of this study is to measure the impact of customers' interpersonal interactions in social commerce on customer relationship management (CRM)...