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Are Two Reasons Better Than One? The Role of Appeal Type in Consumer Responses to Sustainable Products
Edinger-Schons, Laura Marie
;
Sipilä, Jenni
;
Sen, Sankar
; …
- In:
Journal of Consumer Psychology
28
(
2018
)
4
,
pp. 644-664
Persistent link: https://www.econbiz.de/10012082981
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