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Falling prey to scams : the perils of emotional decision-making in the Indian stock market - retail investor perspective
Baranidharan, S. - In: Cases on the resurgence of emerging businesses, (pp. 72-87). 2023
Persistent link: https://www.econbiz.de/10014318629
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Does gamification affect customer brand engagement and brand value co-creation?
Baranidharan, S.; Sophia, J. Sharon; Mohan, Chippy - In: Sustainable marketing, branding, and reputation …, (pp. 258-276). 2023
Persistent link: https://www.econbiz.de/10014414233