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Beer, wine, or spirits? : advertising's impact on four decades of category sales
Wilcox, Gary B.; Kang, Eun Yeon; Chilek, Lindsay A. - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 641-657
Persistent link: https://www.econbiz.de/10011547686
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Targeting gender : a content analysis of alcohol advertising in magazines
Jung, A-Reum; Hovland, Roxanne W. - In: Health marketing quarterly 33 (2016) 3, pp. 221-238
Persistent link: https://www.econbiz.de/10011584748
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A behavioral economic model of alcohol advertising and price
Saffer, Henry; Dave, Dhaval; Grossman, Michael - In: Health economics 25 (2016) 7, pp. 816-828
Persistent link: https://www.econbiz.de/10011542519
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This ad is for you : targeting and the effect of alcohol advertising on youth drinking
Molloy, Eamon - In: Health economics 25 (2016) 2, pp. 148-164
Persistent link: https://www.econbiz.de/10011541371
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Lethal versus reproductive disease appeals in preventive health advertising : the moderating effect of life history strategy
Ivanov, Lachezar; Eisend, Martin; Diehl, Sandra; Wang, … - In: International journal of advertising : the review of … 40 (2021) 4, pp. 657-681
Persistent link: https://www.econbiz.de/10012586689
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Millennials' ethical ideology effects on responses to alcohol advertisements : the role of strength of ethnic identification and ethical appraisal of the ad
Zúñiga, Miguel Ángel; Torres, Ivonne M. - In: Journal of marketing communications 25 (2019) 7, pp. 702-719
Persistent link: https://www.econbiz.de/10012203360
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Effect of alcohol ad content regulations on young people : a multi-method study
Diouf, Jacques François; Lacoste-Badie, Sophie; … - In: Journal of social marketing : JSOCM 13 (2023) 2, pp. 323-339
Persistent link: https://www.econbiz.de/10014311936
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A few drinks behind : alcohol price and income elasticities in Europe : a microeconometric note
Rousselière, Samira; Petit, Gaëlle; Coisnon, Thomas; … - In: Journal of agricultural economics : JAE 73 (2022) 1, pp. 301-315
Persistent link: https://www.econbiz.de/10012821301
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Consumer demand for alcoholic beverages in Switzerland : a two-stage quadratic almost ideal demand system for low, moderate, and heavy drinking households
Aepli, Matteo - In: Agricultural and Food Economics : AFE 2 (2014), pp. 1-27
In this study, we estimate final demand for beverages with a particular focus on alcoholic beverages and calculate elasticities using microdata from the Swiss household expenditure survey from 2000 to 2009, which containsdata from more than 34,000 households. We estimate price and income...
Persistent link: https://www.econbiz.de/10010467957
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Consumer socialization and the role of branding in hazardous adolescent drinking
Harris, Fiona; Gordon, Ross; MacKintosh, Anne Marie; … - In: Psychology & marketing 32 (2015) 12, pp. 1175-1190
Persistent link: https://www.econbiz.de/10011411896