Part I: Fundamentals of Commodity Marketing -- Commodity Marketing: An Introduction into Key Concepts and Processes … Marketing -- Part II: Commodity Marketing Strategies and Tools -- Commodity Pricing: Fast, Simple, Intelligent -- Price … around Willingness-to-Pay Ranges -- Price Knowledge and Price Expectations: Their Role for Customer Relationship Marketing of …

In some parts of the world spending on pharmaceuticals is astronomical. In others people do not have access to basic or …, marketing, distribution, prescription, and consumption.Whether considering how American drug companies seek to create a market … marketing and availability of medications. Among these are an exploration of how the pharmaceutical industry shapes popular and …

A guide to internal marketing and the seven components of an internal marketing strategy: vision, mission and values of … strategy; and integrating internal and external marketing …

advertising, marketing communications, and marketing practitioners to better understand this emerging phenomenon. This book is … also useful for researchers who are interested in studying the global impacts of multi-platform media on the advertising/marketing …