Nikodemska-Wolowik, Anna Maria; Zientara, Piotr; … - In: Journal of Family Business Management 11 (2020) 2, pp. 185-199
Purpose: The purpose of this study is to find out how consumers respond to a proposed family-enterprise collective certification trademark and how they perceive family firms in general. Design/methodology/approach: The paper employs a quantitative approach. It draws on a questionnaire survey...