//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Product placement versus tradi...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
31,404
Konsumentenverhalten
28,411
Brand management
7,245
Markenführung
6,801
Relationship marketing
5,144
Brand image
5,130
Beziehungsmarketing
5,081
Markenimage
4,820
Marketing management
3,862
Marketingmanagement
3,666
Online-Marketing
3,491
Internet marketing
3,474
Social Web
3,377
Social web
3,377
Customer satisfaction
3,232
Kundenzufriedenheit
3,058
Werbewirkung
2,833
Advertising effects
2,823
Brand
2,715
Online retailing
2,661
Online-Handel
2,659
Markenartikel
2,658
Service quality
2,405
Advertising
2,379
Dienstleistungsqualität
2,352
Werbung
2,194
Retail trade
2,068
Theory
2,054
Theorie
2,047
Einzelhandel
2,034
Emotion
1,821
Viral marketing
1,723
Virales Marketing
1,723
Electronic Commerce
1,675
E-commerce
1,651
Marketing
1,495
Experiment
1,466
Confidence
1,261
Vertrauen
1,258
USA
1,159
more ...
less ...
Online availability
All
Undetermined
Free
22,662
Type of publication
All
Article
35,940
Book / Working Paper
3,659
Journal
18
Type of publication (narrower categories)
All
Article in journal
30,189
Aufsatz in Zeitschrift
30,189
research-article
2,948
Aufsatz im Buch
1,613
Book section
1,613
Arbeitspapier
713
Working Paper
713
Graue Literatur
710
Non-commercial literature
710
Hochschulschrift
471
Aufsatzsammlung
390
Conference paper
317
Konferenzbeitrag
317
review-article
235
conceptual-paper
221
review
199
Collection of articles of several authors
148
Sammelwerk
148
case-report
126
Lehrbuch
118
Thesis
109
viewpoint
82
Konferenzschrift
76
non-article
72
Case study
65
Fallstudie
65
Textbook
45
Handbook
15
Handbuch
15
technical-paper
12
Amtsdruckschrift
11
Government document
11
Systematic review
11
Übersichtsarbeit
11
Conference proceedings
9
Bibliografie
6
Ratgeber
6
Bibliografie enthalten
5
Bibliography included
5
Fallstudiensammlung
5
more ...
less ...
Language
All
English
37,951
German
1,441
Undetermined
224
French
2
Italian
2
Russian
2
Spanish
2
Polish
1
Turkish
1
more ...
less ...
Author
All
Han, Heesup
90
Mattila, Anna S.
72
Septianto, Felix
63
Paul, Justin
60
Dwivedi, Yogesh Kumar
58
Phau, Ian
57
Loureiro, Sandra Maria Correia
53
Thaichon, Park
50
Ko, Eunju
44
Foroudi, Pantea
43
Hollebeek, Linda D.
43
Melewar, T. C.
42
Kim, Jungkeun
41
Burmann, Christoph
40
Rahman, Zillur
40
Rana, Nripendra P.
40
Bang, Nguyen
39
Belk, Russell W.
39
Kim, Seongseop
37
Vrontis, Demetris
37
Kumar, V.
34
Lusk, Jayson L.
34
Nayga, Rodolfo M.
34
Pelsmacker, Patrick de
34
Bruwer, Johan
33
Japutra, Arnold
33
Jebarajakirthy, Charles
33
Khare, Arpita
33
Laroche, Michel
33
Eisend, Martin
32
Grewal, Dhruv
32
Law, Chun Hung Roberts
32
Park, Jungkun
32
Quach, Sara
32
Wu, Luorong
32
Balaji, M. S.
31
Gupta, Suraksha
31
Sharma, Piyush
31
Wong, IpKin Anthony
31
Dens, Nathalie
30
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
264
National Bureau of Economic Research
87
OECD
49
IGI Global
46
International Energy Agency
31
Edward Elgar Publishing
28
Springer International Publishing
17
Springer Gabler <Firma>
15
NetLibrary, Inc
14
De Gruyter Oldenbourg
9
Peter Lang GmbH
9
Technische Universität Braunschweig
9
Springer-Verlag GmbH
8
Nomos Verlagsgesellschaft
6
Organisation for Economic Co-operation and Development
6
Deutscher Dialogmarketing Verband
4
Information Resources Management Association
4
Taylor and Francis
4
Taylor and Francis.
4
Helmut-Schmidt-Universität
3
Palgrave Macmillan <Firma>
3
World Bank
3
Bundesvereinigung City- und Stadtmarketing Deutschland
2
Christian-Albrechts-Universität zu Kiel
2
City of London (England) / Corporation
2
Europäische Kommission / Generaldirektion Gesundheit und Verbraucherschutz
2
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
2
International Finance Corporation
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Leuphana Universität Lüneburg
2
Paradoxien des Verbraucherverhaltens <Veranstaltung> <2017, Berlin>
2
SRH Fernhochschule
2
Technische Universität Chemnitz
2
UVK Verlagsgesellschaft mbH
2
Uni-Taschenbücher GmbH
2
Universität Bremen
2
World Bank Group
2
World Scientific Publishing Co. Pte. Ltd.
2
World Tourism Organization
2
AMS World Marketing Congress <22., 2019, Edinburgh>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
1,756
Journal of retailing and consumer services
1,598
SpringerLink / Bücher
792
International journal of hospitality management
549
European Journal of Marketing
506
Journal of Consumer Marketing
408
Journal of Product & Brand Management
360
International journal of consumer studies
335
The journal of brand management : an international journal
308
Asia Pacific journal of marketing and logistics
306
Tourism management : research, policies, practice
299
Psychology & marketing
287
The journal of product & brand management
287
Journal of marketing communications
281
International Journal of Retail & Distribution Management
278
Industrial marketing management : the international journal for industrial and high-tech firms
272
International journal of advertising : the review of marketing communications
263
Journal of travel and tourism marketing
260
Marketing Intelligence & Planning
245
Springer eBook Collection
242
Management science : journal of the Institute for Operations Research and the Management Sciences
240
Technological forecasting & social change : an international journal
240
Journal of strategic marketing
237
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
235
Marketing intelligence & planning
223
International journal of contemporary hospitality management
216
Journal of Islamic marketing
206
Journal of international consumer marketing
206
Journal of the Academy of Marketing Science
205
Working paper / National Bureau of Economic Research, Inc.
203
Journal of promotion management : innovations in planning and applied research
201
Journal of marketing management : JMM ; journal of the Academy of Marketing
194
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
194
Journal of retailing
192
Journal of advertising research
185
Journal of hospitality marketing & management
183
Discussion paper / Centre for Economic Policy Research
181
Journal of marketing
176
Journal of Services Marketing
174
The international review of retail, distribution and consumer research
163
more ...
less ...
Source
All
ECONIS (ZBW)
35,461
Other ZBW resources
3,924
RePEc
222
USB Cologne (EcoSocSci)
8
BASE
1
OLC EcoSci
1
Showing
1
-
10
of
39,617
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do low involved brands have better consumer perception due to product placement in emerging markets?
Srivastava, R. K.
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011880777
Saved in:
2
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
3
Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects
Knoll, Johannes
;
Schramm, Holger
;
Schallhorn, Christiana
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 720-743
Persistent link: https://www.econbiz.de/10011547760
Saved in:
4
It is just a spoof : spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
Naderer, Brigitte
;
Matthes, Jörg
;
Bintinger, Simone
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10012498504
Saved in:
5
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
6
Priming movie product placements : new insights from a cross-national case study
Balasubramanian, Siva Kumar
;
Gistri, Giacomo
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1064-1094
Persistent link: https://www.econbiz.de/10013362126
Saved in:
7
Long-term effects of brand placement disclosure on persuasion knowledge and brand responses
Boerman, Sophie C.
;
Tessitore, Tina
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 26-48
Persistent link: https://www.econbiz.de/10012498499
Saved in:
8
An investigation of brand placement effects on brand attitudes and purchase intentions : brand placements versus TV commercials
Davtyan, Davit
;
Cunningham, Isabella
- In:
Journal of business research : JBR
70
(
2017
),
pp. 160-167
Persistent link: https://www.econbiz.de/10011620408
Saved in:
9
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
10
Brand placement in a movie song and its impact on brand equity
Srivastava, Rajesh
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 233-252
Persistent link: https://www.econbiz.de/10012179120
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->